Tinder was launched in Oct 2012 features achieved international recognition. It’s a lot more than 50 million worldwide users in 196 region, with 9 billion fits since the inception. 3 internationally, Tinder customers login about 11 times each and every day and spend between 7 and 9 minutes swiping during one session. Ladies browse pages for 8.5 mins at the same time versus 7.2 for males (Bilton, 2014 ). From inside the Netherlands, there have been around 1.5 million consumers in 2014 (Eigenraam Zandstra, 2014 ). Even though the app itself is fairly brand-new, the idea of appointment an intimate spouse on the net is maybe not. Based on studies Netherlands, between 2008 and 2013, 13% of Dutch individuals found their unique partners online, and half of these fulfilled on internet dating sites. 4

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